The goal is to demystify complexity and showcase key internal features, systems and mechanisms.
"Enjoy failure and learn from it. You can never learn from success"
Motion
The technique of animating mechanical parts to reveal their internals is called an exploded view animation and it's heavily used in engineering, marketing and instructional materials.
Art Direction
Art directing animation and stills for Dyson meant working at the intersection of engineering precision and visual storytelling translating complex product detail into sequences that were clean, considered and technically rigorous.
Box Imagery Art Direction
Art directing complex box imagery demanded detailed planning, technical research and close collaboration with engineers and creatives. A technical cutaway (or "exploded view," "section view," or "ghosted view") is a visual illustration where the outer surface of an object is partially removed, allowing the viewer to see the arrangement of the interior parts in relation to the exterior.
Technical Cut-Away
A technical cutaway (or "exploded view," "section view," or "ghosted view") is a visual illustration where the outer surface of an object is partially removed, allowing the viewer to see the arrangement of the interior parts in relation to the exterior.
Ident : Ideas in Motion
Large Scale Event Imagery
From global product launches to live reveals, I create real-time visuals built for the biggest screens and the highest stakes. Working in Unreal Engine 5 and Maya, I’ve delivered launch content for Dyson, producing photoreal CGI that holds up at large scale and performs reliably in front of a live audience. With over 20 years of production experience, I understand the pressures of event delivery: immovable deadlines, complex LED and projection formats and the need for imagery that lands the moment the lights go down. Solid Light Images brings cinematic quality to live moments that only happen once.
